blog

Tag: ai

Is AI really the problem with your complaints inbox?

If your inbox is fuller than it was, the useful question isn’t how to empty it.

AI is brilliant. Get a human to read it anyway.

A scanning error from a 1950s paper invented a scientific term that means nothing — and it ended up in AI training data. Why the unglamorous checks still matter.

Is AI just the latest bandwagon?

AI can add real value, but plenty of organisations are buying it before they've defined the problem — and the research says that's exactly why these projects fail.

Game-changing solution or digital snake oil?

How do you tell whether the technology you're being sold actually does what it claims? On black boxes, humans behind the curtain, and why nobody ever sells you current-gen.